I Feel So USA Right Now: the Americana Trend

Patriotism can creep up on you when you least expect it. Like when the Football World Cup is on (because this time might really be England’s time! – surely?) or when there’s a royal celebration (who didn’t wait in anticipation for Kate Middleton to exit the Lindo wing with baby George?) and well, that’s about it really. But when it does, it pulls you in with pride and makes you want to bust out some crumpets, scoff a roast dinner, and wash it all down with a pint of gin whilst singing God Save The Queen. But feeling patriotic for our friends across the pond? That’s so very non-British.

Yet fashion has a funny way of making us embrace different things, and NYFW’s display of US pride has seemingly seeped out of the 4th of July, pancakes with bacon, and Super Bowl Sunday into the mainstream global fashion scene. Yes, the Americana trend is shining brighter than the stars (and stripes, for that matter.)

Proof that you need not smother yourself in the US flag to nail the aesthetic, this outfit is all about simple styling techniques to get your patriotic palette on point. Red neckerchief, white (okay, I opted for a snug grey sweatshirt instead) and bright blue denim pull this look together without looking too costume – or too Marc Jacobs (if you can ever be too Marc Jacobs). A touch of star-spangled accessories wouldn’t go amiss, but if that’s a little too Uncle Sam for you, a splash of silver (the Topshop shoes add just the right amount of glitz to the mix) and you’re approximately four months early for independence day celebrations.

It’s loud, it’s proud, it’s so very American (and so very un-British) – but that’s perhaps what makes it so much fun?

6 comments so far.

6 responses to “I Feel So USA Right Now: the Americana Trend”

  1. Natali says:

    Fantastic shoes and bag, that bandana was a great choice as an accessory to give a nice "kick" of color to this combo!

  2. Blvck Bee says:

    Loving the outfit and the American pride theme u got going on!

    Agnes x


  3. Ashley Christabelle says:

    Hahahaha, great outfit! I love your backpack and scarf so much. xx

  4. Megann Monday says:

    Enjoyed reading your post! Haha really like the way you wrote it. This is an interesting take on the Americana trend, and I think it's very wearable.

    xx, Megann (

  5. Chelsea De Voecht says:

    This comment has been removed by the author.

  6. Chelsea De Voecht says:

    I love the red touch of the bandana! You're really beautiful!


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